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Rosé (BLACKPINK): The Journey from K-pop Star to Global “IT-Girl”
Feb
Since debuting with BLACKPINK in 2016, Rosé has impressed not only with her unique voice but also with her sophisticated and highly personal sense of style. She quickly became one of K-pop’s most prominent fashion icons, gracing the covers of numerous prestigious magazines and becoming the muse of many renowned fashion houses. Rosé’s fashion journey is a blend of distinct individuality, versatility in style, and powerful global influence.
The sweet and energetic style during the early debut days
In the early days of her debut, Rosé embraced a youthful, feminine yet dynamic image. Her outfits during this period often revolved around short dresses, crop tops paired with high boots or sneakers, creating a look that was both feminine and edgy. The dominant color palette featured bright tones such as pink, white, and pastel shades, perfectly reflecting the youthful spirit of BLACKPINK.
During this period, Rosé also began experimenting with various styles on stage, ranging from glamorous princess-like dresses to dynamic sporty outfits. Although not yet groundbreaking, her fashion sense gradually took shape and became a standout feature, winning the hearts of fans.
Elegant and edgy when combined with Saint Laurent
A major turning point in Rosé’s fashion journey was when she became the global ambassador for Saint Laurent in 2020. This was not only an opportunity for Rosé to affirm her unique fashion style but also helped her rise to become a true “fashion icon.”
With Saint Laurent, Rosé shifted to a luxurious, alluring style while still maintaining her unique personality. Powerful black suits, elegant bustier dresses, or minimalist yet sophisticated designs helped her carve out a distinctive mark in the fashion world. Every time she appeared at major events like Paris Fashion Week or the Met Gala, Rosé always left fashion enthusiasts in awe with her captivating aura and high-class fashion sense.
Not only closely associated with Saint Laurent, Rosé is also the global ambassador for Tiffany & Co., a prestigious American jewelry brand. She often appears adorned with exquisite diamond pieces, highlighting her elegant yet captivating beauty. In the promotional campaign for Tiffany & Co.’s HardWear collection, Rosé’s image wearing modern-style jewelry designs helped the brand connect with the younger generation in a refreshingly new way.
In addition, Rosé has frequently worn outfits from renowned fashion houses such as Alexander McQueen, Valentino, Celine, and Dior. Notably, she often chooses designs with sleek silhouettes, sophisticated cuts, and minimalist color palettes, aligning with the luxurious and trendy image she pursues. It is her refined taste in selecting brands and her ability to harmonize clothing with accessories that have helped Rosé build a distinctive, unmistakable style in the fashion world.
A mark at major fashion events
As the global ambassador for Saint Laurent, Rosé is a constant presence at fashion weeks. Her appearances at fashion events always create a media and social media frenzy. The combination of her striking beauty, elegant demeanor, and high-class outfits has made Rosé one of the most sought-after stars in the fashion world.
One of the most memorable moments was when Rosé attended the 2021 Met Gala, becoming the first K-pop idol to participate in this prestigious event. She wore a minimalist yet sophisticated black and white dress by Saint Laurent, solidifying her position on the global fashion map.
Everyday Style: Minimalist yet Sophisticated Rosé
Unlike her glamorous image on stage and the red carpet, Rosé’s everyday fashion leans toward a minimalist yet stylish approach. She often appears in basic items like t-shirts, jeans, blazers, or oversized sweaters, paired with sophisticated accessories.
Even in simple outfits, Rosé exudes elegance thanks to her thoughtful choice of clothing and refined color coordination. Her favorite colors are often black, white, beige, and gray – neutral tones that contribute to her sophisticated and stylish image.
The influence on youth and the fashion industry of Rosé
With her powerful influence, every outfit Rosé wears quickly becomes a trend. Many items she wears often sell out within just a few hours of being posted on Instagram. Rosé is also regarded as one of the stars capable of shaping youth fashion, from bold suits to feminine and delicate designs.
Not only is Rosé a source of fashion inspiration, but she also conveys a message of confidence and personal style. She is not afraid to experiment with different styles, thereby affirming that fashion has no limits and that everyone can create their own unique mark.
